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Author: Gréta Kieras
HomeArticles Posted by Gréta Kieras
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March 21, 2025PPCBY Gréta Kieras

The Ultimate PPC Advertising Guide: How to Maximize ROI and Drive High-Quality Traffic

Pay-per-click (PPC) advertising is a powerful digital marketing strategy that helps businesses drive targeted traffic, generate leads, and increase sales. Whether you’re using Google Ads, Facebook Ads, LinkedIn Ads, or Bing Ads, PPC enables you to place ads directly in front of potential customers. However, to maximize ROI (return on investment), it’s essential to have...
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March 18, 2025Social Media MarketingBY Gréta Kieras

Instagram vs. TikTok: Which Platform is Better for Your Business?

When it comes to social media marketing, Instagram and TikTok are two of the most powerful platforms available — but choosing the right one depends on your business goals, target audience, and content strategy. Instagram: Polished Branding and E-Commerce Power Launched in 2010, Instagram has evolved into a versatile platform for photo and video content, including Stories,...
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March 17, 2025Website DevelopmentBY Gréta Kieras

Top 5 Website Design Trends to Boost User Experience in 2025

A well-designed website is more than just visually appealing—it’s a powerful tool for driving user engagement and conversions. As technology and user expectations continue to evolve, businesses must stay on top of emerging design trends to maintain a competitive edge. Here are the top five website design trends for 2025 and how you can use them to enhance user experience and...
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March 10, 2025SEOBY Gréta Kieras

The Importance of Search Engine Optimization (SEO) & Social Media Marketing (SMM)

In today’s fast-paced digital world, simply having a website or social media presence isn’t enough. To truly stand out, businesses must combine the power of Search Engine Optimization (SEO) and Social Media Marketing (SMM). SEO helps your website rank higher on search engines like Google, making it easier for potential customers to find you. Meanwhile, SMM engages your...
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