Client: Pacific Sports
Industry: Wholesale / Apparel Manufacturing
Location: epacificsports.com
Deliverables: Catalog redesign & visual systems strategy
The Challenge
Pacific Sports was a leader in wholesale t-shirt manufacturing, but their existing product catalog didn’t reflect the quality and breadth of their offerings. At trade shows, distributor meetings, and customer outreach, the old catalog struggled to:
Clearly showcase product features
Communicate the depth of options
Present a cohesive and compelling brand story
This resulted in missed engagement at key moments when buyers were making decisions.
Our Approach
A Catalog Built for Brand Authority
We treated this not as a design refresh — but as a strategic brand system that supports Pacific Sports’ growth goals.
Our work focused on four core pillars:
Strategic Visual Narrative
We aligned the catalog’s storytelling with the brand’s identity — so every page reflected product quality, manufacturing expertise, and buyer value.
Solutions Delivered
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Visual Storytelling Framework
A catalog that doesn’t just list products — it tells the brand story.
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Engagement-Driven Layouts
Structured pages that improve product discovery and buyer understanding.
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Enhanced Product Visibility
Photography and design that elevate product appeal both digitally and in print.
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Trade Show & Sales-Ready Materials
A catalog that serves as a primary tool for distributors, partners, and sales teams — boosting engagement at key decision points.
“Inbound Surge helped us finally present our products the way they deserve to be seen. The level of detail in the design has made our catalog a key selling piece at trade shows and in customer meetings.”
— Pacific Sports LeadershipFAQ's
Project Questions & Insights
Curious how this redesign was approached and what made the biggest impact? Below are answers to common questions about the strategy, process, and results behind this project.
What was the primary goal of this catalog redesign project?
The catalog redesign was focused on transforming Pacific Sports’ product materials from a basic product listing into a strategic visual and engagement tool that supports brand authority, buyer understanding, and sales interactions.