Client: OC Mexican Cocina
Industry: Hospitality / Restaurant
Location: Orange County, CA
Deliverables: Website strategy & design, conversion optimization, mobile performance, SEO foundations
Result Snapshot
+ 0 %
online reservations
+ 0 %
organic traffic in 90 days
+ 0 %
faster mobile load performance
The Challenge
OC Mexican Cocina had a visually decent website — but it wasn’t performing like a growth asset. They needed:
- Better mobile experience (most visitors searched on phones)
- Clear conversion paths for reservations
- Improved search visibility for local queries
- A site that aligns with business goals, not just visuals
Rather than a refresh, the brand needed a strategic website system designed for growth.
Our Approach
Driving Growth with a Strategic Website System
We approached this project as a growth system — not a redesign.
Strategic Planning
We began with user research and business goals, mapping real user journeys to ensure every element served a purpose.
Solutions Delivered
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Strategic Website Architecture
A thoughtful structure that supports discovery, decision, and conversion.
-
Mobile Optimization
Faster performance, better UX, and simplified layouts to increase engagement.
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Conversion Paths
Clear “Reserve Now” call to action across key pages.
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SEO Implementation
Optimized metadata, local signals, and performance enhancements.
“Inbound Surge didn’t just build a site — they gave us a system that actually performs. We’re seeing real growth in reservations and visibility.”
— Owner, OC Mexican Cocina
FAQ's
Questions About This Project?
We often get asked how this transformation was achieved and what made the biggest difference. Here are some of the most common questions about our strategy, process, and results.
Why was a full website redesign necessary?
The existing website wasn’t structured for performance. While it looked acceptable, it lacked clear conversion paths, mobile optimization, and SEO foundations. A strategic rebuild allowed us to align user experience, messaging, and performance into a unified growth system.