Industry: Ecommerce
Website: htfhardware.com
Deliverables: Strategic Facebook campaign, audience expansion, performance optimization
Result Snapshot
0 x
ROAS on Meta Ads
+ 0 %
Increase in Organic SEO
The Challenge
HTF Hardware had strong products and a loyal customer base, but their social advertising efforts were underperforming. They needed a campaign that didn’t just generate impressions — they needed real engagement and measurable lift with the audiences most likely to convert.
Their specific issues included:
Low engagement rates on paid social
Difficulty reaching relevant audiences at scale
Unclear messaging that didn’t resonate across segments
Minimal performance tracking tied back to business results
HTF Hardware came to us not for more ad spend — but for strategy, clarity, and measurable outcomes.
Our Approach
A Strategic Facebook Engagement System
We treated HTF Hardware’s campaign as a performance system rather than a set of ads. Our goal was to build a framework that could:
optimize audience targeting
elevate messaging that resonates
track the right KPIs
continuously improve performance
Instead of launching ads and hoping for engagement, we built a system that connected audience behavior with marketing decisions.
Strategic Audience Mapping
We segmented target audiences based on buyer intent, product affinity, and past engagement signals — allowing us to deliver relevant content to relevant people.
Solutions Delivered
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Targeted Engagement Strategy
Campaigns that showed the right message to the right audience at the right time.
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Segmentation & Personalization
Audiences were broken into precise segments with tailored messaging.
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Creative Testing Framework
Multiple ad variants to see what resonates — not just what looks good.
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Data-Linked Performance Tracking
Real measurement tied back to engagement and conversions.
“The Inbound Surge team didn’t just run ads — they helped us understand our audience and get meaningful engagements that actually turned into results.”
— HTF Hardware TeamOur Results
Key Takeaways
This campaign demonstrates how strategic planning, segmented targeting, and continuous optimization turns ads into growth mechanisms — not cost centers.
Paid social works best when it’s part of a system:
data-informed
optimization driven
performance tied to outcomes
